25+ years’ experience of global experience in digital transformation, strategy development, and operational excellence, focusing on enhancing operational efficiency and service quality of customer journeys. Expert in implementing digital strategies, change management and sustainability initiatives across the UAE, Middle East, and North Africa, coupled with significant IT and finance roles. Skilled in leading digital roadmap creation, integrating AI, IoT, and data analytics for business process optimization, and driving corporate sustainability with measurable impact on carbon footprint reduction. Proven track record in risk management, corporate governance, and fostering high-performing teams for strategic and commercial success.