As the Head of Marketing and Communications for Middle East and Africa at KROHNE Group, I lead the marcomms function for a leader in industrial automation and process control instrumentation and measurement technological solutions. We help our clients and partners "measure the facts" to transparently and reliably improve analytical understanding of their own infrastructure and processes across various sectors, through sustainable innovation solutions.

With over 15 years of B2C and B2B expertise in integrated marketing and communications, I am a passionate storyteller who helps clients deliver omnichannel brand moments and establish or maintain healthy reputations. I leverage the full gamut of channels available in C-suite positioning strategies and stay ahead of the latest digital trends that impact corporate reputation. I am also skilled in digital and social communications, inbound marketing, content and channel strategy, high quality content creation across multiple formats, ambassador and loyalty programming, and Middle East business gateway services.

I hold a Master's Degree in Classical Civilisation from the University of Glasgow, a Professional Postgraduate Diploma in Marketing from The Chartered Institute of Marketing, a Certificate in Corporate Affairs Academy from Saïd Business School, University of Oxford, and a Certificate in Prince of Wales’s Business and Sustainability Programme from University of Cambridge, CISL. I also completed a Master of Laws in Technology, Media and Telecommunications from Queen Mary University of London, with my thesis focused on AI legislation, in July 2024. I have three certifications: Google Analytics, Knowledge Management and Big Data in Business, and Facebook Blueprint Marketing.

I am driven by my mission to create impactful and meaningful communications that connect with the audience and support business objectives. I enjoy working with diverse and talented teams and partners, and learning from different perspectives and experiences. I am always looking for new challenges and opportunities to grow and contribute to the industry and society.